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Amazon Digital NFT Marketplace Slated for April

The ecommerce giant has 300 million customers today

GM. If you have sharp eyes, you'll notice that we have a new Metadata mascot. A Panda who wears a T-shirt with a cow. Cos we love cows. More on him soon. What do you think about Panda — like him or hate him? Just hit reply and let us know.

Today we cover:

  • Mocaverse Launches: Animoca Brands' NFT

  • Amazon Digital Marketplace: which 15 collections will launch on it?

  • Today's news and 6259's take on NFTs

  • New Projects Corner

Market Update: Mocaverse Launches

The top traded NFT collections yesterday are Mutant Apes, Bored Apes, Otherdeed and Doodles. Nothing new there, floor prices have not moved significantly.

The newest entrant to the Top 5 volume list is Mocaverse. This is the membership NFT for Animoca Brands (we covered this in detail in our January post). It's doing well, with a floor price of 1.6 ETH. Not bad considering that many people were able to mint this for free (or 0.138 ETH).

Amazon Digital Marketplace Expected To Launch In April

💲 What to know: More details have been leaked about the upcoming Amazon NFT marketplace.

According to one source, it is expected to launch on 24 April and will be called "Amazon Digital Marketplace"

☘️ In the weeds: Amazon is the leader in selling things to consumers, and it's the top e-commerce platform globally today.

It is expected that Amazon will allow users to purchase NFTs using a credit card only. This means there is no need to download Metamask and fund a crypto wallet, making it a lot more accessible to non-crypto-native users.

Managing crypto wallets is one of the biggest pain points, and barriers, to get more people into NFTs and cryptocurrency: there's a steep learning curve, the UX is not intuitive, and the fear of losing funds by clicking the wrong button is real.

Apparently, 15 NFT collections will be available on the marketplace at launch. Everyone is trying to predict which these 15 collections are and front-run the retail audiences. We haven't seen anything substantial that hints at what these collections are (Let us know if you do)

What we do know is that Amazon will allow NFTs to be tied to real-world physical objects. This lends closely to fashion. For example, you will be able to purchase an NFT of a hoodie on Amazon, and have a claim to the physical version of the hoodie. It's phygital, baby.

🤑 Why it matters: Amazon has over 300 million customers today. With their brand prowess, distribution channels and simple checkout flow using credit cards, we could see a new wave of people getting exposed to NFTs or "digital collectibles". We doubt it will make a meaningful impact on "blue-chip" NFT floor prices, but it will do much to increase adoption of the technology.

Will Amazon embrace a decentralized world where ownership matters, or will they hold the NFTs in custody for their customers entirely? We shall see.

Today's News & Coolest Tweets

🐥 6259's brain dump on NFTs and cultural value. He also says some Art Blocks projects are "deder than ded"

🐥 Do you build for the 99%, or 1% of users?

🐥 Tough making a living on Web2 social platforms

🐥 Web3 Gaming VC insights

🐥 Are we finally getting an Arbitrum token airdrop soon?

New Projects Corner

🍿 (Collectible) Pollen on March 14, created by an RTFKT animator

🍿 (Collectible) Digital pets with utility, launching March 13 (0.15 ETH)

🍿 (Metaverse) ZTX Arts District, a metaverse for Art backed by Jump

🍿 Brycent's gaming takes. Illuvitars launches.

That's it for today folks. If you want more, follow us on Twitter (@the_metadata). And if you aren't already a subscriber, join us now to get all the daily alpha you need.

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Disclaimer: This newsletter is for educational purposes only. None of this is financial or investment advice. It is not a solicitation to buy or sell any assets. Minting and buying NFTs is risky. Please do your own research.