Jimmy the Monkey is Going to Jail

Yuga Labs' upcoming mint & trailer reveal. What can we expect from the giant in January 2023?

GM. We're down to the last few days before Christmas. Let's get right into it.

Today we cover:

  • Yuga Lab's upcoming mint and latest trailer reveal

  • Moonbird Mythics

  • Kjetil Golid teases a new art project

Jimmy the Monkey... is Going to Jail?

πŸ’² What to know: Yuga Labs released more details about the latest storyline, the Trial of Jimmy the Monkey. This sparked a spike of buying activity on Bored Ape assets, especially BAKCs, which have moved from 6 - 8E in the past few hours (see chart)

πŸͺ™ In the weeds: This arc kicks off with a short trailer, which shows a monkey (Jimmy?) receiving a treasure chest with a glowing key. Unfortunately, another monkey accidentally swallows the key and the rest go on a mission to retrieve it from his...intestines.

Yuga teased that details within the video are important, so people will be scrutinizing it closely. This is the start of a series of activations in 2023. Other key dates include:

  • Dec 28: Mysteries revealed

  • Jan 11 : Mint Guide released

  • Jan 18 : Mint begins

  • Feb 8 : Mint reveal

This will be a free mint for BAYC/MAYC holders. The highest tier of NFTs will go to BAYC + BAKC holders (Tier 4). Other tiers are BAYC only (Tier 3), MAYC + BAKC (Tier 2) and MAYC only (Tier 1).

πŸ€‘ Why it matters: Yuga Labs has been relatively quiet in recent weeks, and this new development is something many community members have eagerly been waiting for. Yuga is known for keeping things as surprises till the last minute, so no one really knows what the mint is going to be for until January. The slick website and fully-animated trailer indicates that the Trial of Jimmy is not just a sideshow, but will be an important part of the Bored Ape lore and brand.

(We're still deciphering what does "mdvmm" mean, which is the new website's domain name)

Yuga Labs' recent actions continue to cement its lead as the biggest NFT ecosystem today. Yesterday, it announced that it has brought on Daniel Alegre to be its CEO β€” he is the exiting COO at Activision-Blizzard (creators of World of warcraft) and the previous head of Google’s Retail/Shopping division globally. It speaks volumes that someone of Daniel’s caliber is joining Yuga Labs. 

All hail Daniel, soon-to-be king of the Apes.

Today's Most Interesting Tweets

βœ… Coca Cola's metaverse vending machines

 βœ… Moonbird Mythics: Coming in Jan 2023

 βœ…  Free mint by FVCKrender β€” LIVE

 βœ… Kjetil Golid teases new art project

That's it for today folks, see you tomorrow. If you want more, follow us on Twitter (@the_metadata)

Disclaimer: This newsletter is for educational purposes only. None of this is financial or investment advice. It is not a solicitation to buy or sell any assets. Please do your own research